Your Golf

©2008 YOUR Golf a publication of Primary Publishing, a subsidiary of The Flint Journal
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November 4, 2008

MICHIGAN GOLF MAGAZINE

YOUR Golf is a full-color, upscale glossy magazine that targets avid golfers who are ages 30-65, college educated in professional or top management
careers, with an average household income of 100K+.
YOUR Golf serves as a specialized gateway media vehicle for middle and southeastern Michigan, including Genesee, Lapeer, Oakland and Saginaw Counties.
Golfers are passionate about their hobby! On a national level, golf is a multi-million dollar industry. Michigan is the home to almost 1000 golf courses-- the third in the nation for the amount of courses. **
YOUR Golf readers’ concept of "a better life" is being able to play more golf, and play better golf.
Long shelf life—many readers keep the magazine for months after publication date.
** Source www.golflink.com

YOUR Golf Magazine is an informational and trusted golf resource targeting those that desire to golf at your courses, use your services and buy your products. We have tested demographics in the area to ensure delivery to the readers that want information about the Michigan golf industry. Our publication targets avid golfers who are between the ages 30-65, college educated in professional or top management careers, with an average household income of 100K+. We will publish 10,000 upscale, glossy, full color magazines and distribute them in March of 2009 to the mentioned demographic residing in select zip codes in Genesee, Oakland, Lapeer, Saginaw, East Shiawasse and North Livingston counties.

Magazines are a Credible Advertising Medium.
Consumers are more likely to pay attention to an ad appearing in one of their favorite magazines than their favorite TV shows or web sites. More consumers report that they purchase products as a direct result of magazine advertising than any other medium.
Magazines Provide an Attractive Showcase for Quality Products & Services.
Excellent writing, photography and illustrations provide an attractive package in which to present a message.
Magazines Reach the Active, the Involved, the Decision Makers.
They are frequent readers and light viewers of television, and are more likely to attend events outside their home. They are educated and involved in the community.
*Source: Media Choices 2000, Erods & Mongan